Doll House Essay Research Paper Helmer is free essay sample

Doll House Essay, Research Paper Helmer is an effective bank lawyer in the play? A Doll House? composed by Henrik Ibsen. His wedded lady? s name is Nora. She is a homemaker with three children and gets help raising them from her amah Helen. Nora and Helmer are both occupied individuals inside their lives. Little do they cognize that their marriage is non safe because of the way that it is non given first priority in the lives they drove. The activity takes topographic point in their place. Helmer is extremely defensive with regards to the family unit picture that is depicted to the masses. This is on the grounds that his calling, as a lawyer, relies upon it. He feels that he should hold an ideal open picture for the enthusiasm of his calling and non his family unit, since that is the thing that comes chief in his life. This is seen when he finds a letter from a bank that his wedded lady, Nora, gets an advance from. We will compose a custom paper test on Doll House Essay Research Paper Helmer is or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page He discovers that the credit was obtained illegally through fake. She utilizes her male parent? s signature. Helmer quickly strips her of every one of her privileges to him as his wedded lady and to the children as their female parent. He does non ask for separate since this will non be a decent open picture for his calling, then again he requests that her hold a different room from his and limits her clasp with the children. Helmer is the guideline shaper of his home. He fastidiously gives inside informations on how he needs his home count. He has set clasp for everything, when the repasts are readied, when the children should make a trip to kip, when they should wake up, what to eat, when to investigate the mail and so on. This is likely the ground why he is effective in his calling. He is again seting his calling as first priority and utilizations the primary that he applies to it in the family unit. Helmer has an office in the place of with he gives constrained dishes to his wedd ed lady, Nora. He regards her as though she was one of his children on the other hand of? his wedded lady? . He engages his official companions in the workplace in shut entryway Sessionss and ordinarily doesn? T fill in his wedded lady on his anxiety. Vocation comes first for Hemler. The way in to the letter confine is the guardianships of Hemler. It would seem that he does non accept his wedded lady as an equivalent by non giving her a trim key. He needs to be the first to deal with all the mail, checks the letters in the crate thus conveys them to the fitting individuals. His wedded lady again is set second to his anxiety. Nora, Helmer? s wedded lady is other than truly prote ctive when it comes how her significant other perspectives her. I see this when she shrouds the way that she is having chocolate, which is taboo in the family unit. She would prefer to let Dr. Rank, a family companion, think about the chocolate and not her significant other. The specialist really encourages her to conceal the bundle when Helmer strolls into the lounge room. She additionally places him in runner up in her life. Nora likewise discloses to her companion Mrs. Linde about the cash that she presses out of her home hold financial plan to pay for the credit she took from the bank. She doesn't reveal to her significant other about the advance since she knows how he will respond towards her and the issue. She secures herself rather than their relationship, placing their marriage in runner up. The family companion specialist reveals to Nora how he has been infatuated with her for quite a while. She responds adversely letting Dr. Rank realize that she won't endure his conduct. S he keeps it from her significant other since she needs to keep up a guiltless view from him. The concealing of such issues from Helmer is main goal rather than her marriage. Nora is caught in the act lying about the visit of Nis Krogstad, the broker. Nis is answerable for the Nora?s credit. Helmer gets some information about the banker?s visit and she denies the way that he had come the their home. She is continually lying just to spare herself from changing her spouses see towards her. The hit to their marriage happens when Helmer finds that his significant other produced a bank archive to get a credit. He blows up and strips her of all her nurturing and spouse rights. Another letter appears and clears them structure the forgary He changes promptly and reinstats Nora back to her postion in their home. This unmistakably shows he cherishes his vocation more than everything else. Nora then again anticipates that her better half should show her a conciliatory love and assume the fault for the forgary. Toward the finish of the dramatization Helmer and Nora wind up living separtae lives. They have both added to their marriage?s ruin. Nora with her obsetion of needing to in every case please her significant other by utilizing misrepresentation, lies, sabotaging systems and dread and Helmer with the affection for his vocation, want force, control and his dread of un unplesant open picture help to devastate each other. The absolute best family is no more since Nora adored herself excesivly and Helmer cherished his vocation extremly.

Nature of Justice in the Soul and State Essay Example | Topics and Well Written Essays - 750 words

Nature of Justice in the Soul and State - Essay Example On an individual view, the meaning of equity can be legitimate dependent on the way that the three segments of the spirit can incredibly influence the idea of equity. There is just one inquiry regarding the way that reason, soul and craving can be considered as emotional or individual. This had been replied in the view that the spirit is the microcosm of the state. Because of the way that spirit is difficult to dissect, the comparing occasions in the state can be concentrated to have the option to comprehend the spirit (Republic 436b8â€9). With this similarity, it had been viewed as that by dealing with the state well, the spirit can accomplish satisfaction. For instance, the piece of the spirit, reason is mostly keen on information. In the state, reason compares to logicians who have the excellence of shrewdness. Respect is the primary enthusiasm of the soul and is controlled by the warriors who have the ideals of boldness. Want, which is the third segment of the spirit, can be c ompared to the ordinary people since the fundamental intrigue is to accomplish joys. They have the excellence of moderation (Republic 415a-433e). Glancing through the various temperances, equity can't be found. The principle perspective on Plato is that equity can be found in the entirety of the classes in the general public, albeit every one may have diverse impression of the idea. In the exchange, various people offered their thoughts which all had consistent focuses. Cephalus said that equity is tied in with coming clean and reimbursing obligations, yet Socrates called attention to that it tends to be valid however not in the least occasions or circumstances (Republic 331c). Polemarchus on the other had said that equity is â€Å"giving to every what is owed† yet Socrates brought up this can distance the individuals who had done violations which can prompt more wrongdoings or wrong doings (Republic 335d). Each speaker in the discourse had a point explicitly Socrates. Differ ent speakers were worried about the use of the meaning of equity to their own field yet Socrates had the option to introduce the various sides on a general term. The main concern in the perspective on equity, in light of the understanding at that point, is that equity doesn't think about sides, viewpoints, temperances, or different components in the social structure that individuals considered significant. The primary explanation behind this is unprejudiced nature. Plato is correct soul and state are the principle ground where the guidelines of equity will be applied. For this situation, it is abstract regardless. There will never be a flat out right or an outright off-base. The view that Plato saw equity to be in all the classes and all the parts of the spirit is his own rendition of unbiasedness. Regardless of how he esteemed that the philosophers’ jobs in the general public are the most significant in all classes, he despite everything accepted that equity can be accomplis hed by the average citizens. 2. Attributes of a Good Citizen and the Possibility of Utopian State There are various meanings of the term resident relying upon the scholars or the unique situation. In view of Plato’s see in the Republic, a productive member of society takes an interest and adds to the accomplishment of the objectives of the state. He communicated in his work that the individuals who takes an interest in administration are the resident. For the Utopian culture, he residents are the rationalists, while the others are the individuals being driven and governed over. Plato’s reasoning on productive member of society and even the presence of individuals spin around the political ideas (Republic 415a-433e). Thoreau portrayed productive members of society as dynamic individuals with objectives

mbrace

mbrace INTRODUCTIONMartin: Hi. Today we are in  Berlin  with mbrace. Jan, who are you and what do you do?Jan: Hi. Welcome. My name is Jan, Im the co-founder of mbrace, responsible for marketing and growth. The company kicked off last summer. We are building social discovery apps and we have a team of 16 people now and we are looking forward to expand.Martin: What did you do before you started this company?Jan: Before I joined mbrace as a co-founder, I work for HitFox for 2 years. It is a local incubator where I also met my co-founders Ruben and Lukas. HitFox basically, initially was a group on for games model and then evolved into a game focused incubator for high tech companies.Ruben and Lukas worked in one of the portfolio companies for browser games and I was responsible for mobile. Just before I came back to  Berlin, I lived in  San Francisco  for about a year to build an office for AppLift which is their portfolio company.Martin: What did you do in the Silicon Valley and what are the m ajor differences between Berlins entrepreneurs and the startup ecosystem in the  Silicon Valley startup system?Jan: Silicon Valley  in itself, first of all was an  enlightening  experience. You meet vast amount of inspiring  and really passionate people. The biggest distinction I found was that people are more experienced in setting up companies, like from very junior beginning of their 20s to older people that have been through several iteration of setting up a company. Either failing after a year or actually have some other the big plans. So people are much more experienced, theyve learnt more lessons, they know how to take struggles and know how to take pitfalls and downfalls, and just more experienced in setting up companies.In general, Silicon Valley and  San Francisco  in particular is an amazing place to go and spend time as I think for every founder. And the amount of passion you take, the amount of speed get, the amount of execution knowledge you get, in particular in the l ocally strong industry for mobile and tech, fintech, software as a service, mobile payment.It was just fascinating and this is always fun, if you walked down the street and basically look at the door signs and you know basically  every single company that you read about on tech launching event before. So it was a very high density. Even if you go to a bar and talk to anybody, theres a chance that he/she works for Facebook, Google or just be setting up their own companies. If you like, everybody there is just craving for fun ideas and setting up a company.Martin: So was it easy to get in touch with the people?Jan: Very easy. I found also much easier than in  Berlin. People are just more interested in general and also much more open to network. They, I think part of the reason they are not afraid to share ideas or to share secrets and how each other out. They just know that good ideas are not really worth anything, or tell how to grow a company is not really worth anything.While the G ermans here in Berlin, people are a little bit more enclosed and a little bit shy to tell everything they know and basically help each other out. Thats probably one of the things that will come also when  Berlin goes  for more iterations of companies.And the network to talk to relevant people in  San Francisco  is much denser, so there are thousands of angels, hundreds of VCs. So there would be 500 people  relevant  for you, if you are in a very niche market. Just software as a service for whatever game company or business, but for that you would already have like 50 angels who do nothing else but this, and probably 2 VCs to do nothing else but this. So its very dense. Very interesting.BUSINESS MODELMartin: Lets talk about the business model of mbrace. How does it work and did you already change it? And what are your future plans in terms of iteration?Jan: So the initial idea to start mbrace last year was really to build an innovative, very unique social discovery application. To ma tch how its happening in real life, to build a better way software supported to meet new, interesting people. But it turned out to be a very complex to start, so we start to kick off with a dating focus product, mbrace 1.0.So we had the first basic concept ready in June, July last year, formed the company in August and the beta version live in October to show the working proof of concept, the concept we have is working. So a very simple product, just a simple HTML5 based and working across all platforms. With that proof of concept we were able to raise a 7 digit in rounds in December from three local VCs. Then apps live around February, March, and its catering to 6 countries.Now with all these learnings we make, to understand how the users flow, how do they receive the app, what is the stance we take to find a product market fit,  the critical challenges in growing an app. Growing from traction to growth, so the different stages.We now believe that we are ready to take the next ste p with the initial area, we have to really build a mobile support, mobile helper, and youre on the phone youre connected with the relevant people around you to get the benefit out of it.Martin: And how is the current matching process working of people with several interests and what make this change in the future?Jan: As now since it tends towards dating, we make it as simple as possible to break ice between 2 people. So there are several factors going into the algorithm is location, age, common interests, common friends, common events you went to, etc., etc. And then you have this mutual interest, so if I show interest in you and you show interest in me, and we have a match and we can start chatting in the app.We introduced the second ice breaker, which is a challenge. Basically that the local guy can post to me, so Okay if you want to talk to me, tell me a secret, make me laugh, tell me a joke in different language, what would you cook for me in our first meeting, tell me about th e most experienced travel or trip you did. So its a bit more, not just like spray and pray, and its like every girl that I see around, but really if Im interested I put a little bit more effort.First theres the ice breaker, and second already tells you a little bit more about the other person, so what type of answer she has. So it was very successful.  The feature was very well perceived, since it adds more personal level to the new interaction of somebody new. This is also learning that now will be taken to the new social discovery app. So thinking a lot about the question, like what is it called common interest or common denominator or the core contact that would make sense to connect these 2 people.There are some apps of course, a lot of apps with social discovery. The most social discovery apps are dating apps because it sells better, but you should be careful. But if you look at  app  highlight for example, which is a bit similar to our vision and mission. They would just say: Hey, as Jan is working downstairs, hes working in startup, I think we should meet, which is nice, instead of knowing nothing about him. I believe, that really still doesnt have enough context for me to really go down and meet somebody.So we try to make it to the next step and really establishes common excuses, common denominator, that really make sense for both parties involved to meet each other.Martin: How do you feed in the data? Is it the users that is entering all the data, I was there. How do you connect all the space or sources for getting a common data set?Jan: There are several sources, of course. You have to rely on what the users want to give us and thats normal. We still use also Facebook login, since its very convenient for the users and it gives us a good basic data set to know basically who you are and what you like.And then the context as location data and a data that we have from several sources. So the event you went to we use from APIs. We build a lot on  iBeacon  infrastructure that we know whos currently where. So we just try to add several sources that would enrich users experience for you.Martin: Is it true that you currently mainly rely on Facebook data for creating your algorithm?Jan: Yes, we do it on purpose. Because it make sense for the dating focused apps, just to avoid spam. I mean, most dating social discovery app will spam profiles, partly on purpose because they need contents. But we decided that the quality of the user base and the authenticity of user base is critical to a long term success. And Facebook is the easiest way to do this. So when we introduce it, its basically on Facebook, the first its convenient for its users, but for us, we can checked how many friends that he/she has, if they really exist, etc.Martin: When you go from the dating app to a more social discovery app, what is the current revenue model and how might it change?Jan: Since we all came from mobile games, so marketing mobile games are the most competit ive category for 2 years. So, we basically know all sorts of different ways to monetize the app. We specifically took on the VC money, so we have enough time to build and grow first, and then introduce the monetization model later on.In general, and we have all sorts of options available and one of the most number one would be freemium. So we look for really power users or for involving external parties, you can have all the function for free but if you want to have them better, more extreme, more frequent experience, you should pay for small features. And we can involve external parties, event organizers or companies that might be interested to incorporate with us. And there are several successful tests we did to monetize.Advertising is the least priority. We think that is sponsored user experience that is currently not a truly native ad format that people would use in the app. But we shifted or we place the focus on what iteration and need to monetize after we get the first tracti on for the new product or towards the end of this year.We will test. And in the end, we test everything. So we A/B test the product, design, features, communications and every test monetization, to see which base to seek best by its user. Its the only way to really go bottom up and understand what the users accept and we optimize it for us to make enough to cover all cost. But its not how it used to be a year ago, where we can just basically force them to pay or show ads in the app if it  doesnt  want it  and then go. Theres much competition.Martin: Jan, you are the Chief Marketing Officer here at mbrace. Can you tell us a little bit more about how you acquire customer especially as you currently only focus on 6 countries?Jan: So one of the critical disciplines we have to master is how to overcome the cold start, which is a chicken egg problem. If we can get enough users, we can get enough users to have a great new users experience in the app, so we have to overcome the network effe cts.Partly we do that by a variety of channels, we can basically switch on and off and scale depending on the usage. We have so, we did a lot of performance based advertising where we basically agree on fixed  CPI  and the use of Facebook, Twitter or affiliate networks and media buyer to give us traffic of a certain category in a certain location, which is basically an on and off switch to scale. And the long term, we have build and significant traction in-house through social media digital content marketing.So really getting in front of the user base, potential user base and convince them that we have a really cool product and communicate the added value we have through app and through content marketing we do. The third is a very local event marketing as well. Especially where we launch hub by hub,  Berlin,  Munich,  Hamburg,  Singapore,  Amsterdam, etc etc.And we host events, we partnered with local companies. For example in  Germany  its Red Bull, where we really stage events in the target audience to try basically to get lots of signups  in a short amount of time.Whenever we see traction basically, then we switch on with the performance marketing as to support traction and make sure that we have enough installs and signups for certain period of time until we hit a percentage benchmark, say 25 22 % of the target audience is in the app, and from there normally  the app loads okay. So its a step by step process and we have basically a mix of 6 to 7 channels, and we basically see whats working and then we switch on and off.Martin: Okay. In the current version of mbrace, you use this kind of virality because its invite only. What have been your major learnings about how to increase virality?Jan: Increasing virality is critical and I think for any mobile apps. We have to find features that basically trigger the users to really wanting to invite friends. So, the app itself has to add more value whenever you have friends or the people in the app that you know.Thi s is critical for K-factor, that is how we measure virality. In one of the first steps, we did that and to get the initial traction was the exclusiveness or the invite only. And that is also part that again, we want to have a super high quality user base.So that the user can decide: Hey, this makes sense, I would like to meet it person, yes or no. And it was just important  if you have so many signups that you cant really  distinguish. If you involve external parties to do acquisition for you, they will always be a lot of spam, a lot of good users that would just basically destroy the user experience. So the exclusiveness or the invite only was the mix of hey, I can invite my friends and also the strongest way to keep people having high quality.Martin: So what you recommend everybody to ask community to start with this approach?Jan: No. I think cant be said that way. Its one interesting tool and that you can use but its also one of many tools that just have to make sense for the use case. For us, we tested it and it made sense, it worked great, and gaining growth first but for other community it wouldnt make sense at all. It depends.It depends on also what’s your strongest denominator in the community. If the community is based on general content, then that wouldnt make sense to basically limit the exclusiveness of the users. Then it would make more sense to limit maybe who can post or who can contribute contents.A bit like what Medium did for example in the first month. Everybody could read and join Medium, but only handful of people could post on product. And in the community everybody can join, as long as you cant do damage, it doesnt really make sense to limit who can join. So right now they have like 50 60 people who post product ideas and soon it probably open up to market.But in our case, in social discovery app, where the focus is on people, the people are of course also the content. So what you see in the app is the people, so there was a part to e ducate  very-very high quality, and therefore it make sense to ask you to introduce exclusive only.Martin: Understood.CORPORATE STRATEGYMartin: In terms of corporate strategy, competitors like Lovoo or Tinder. How do you plan to be unique in this kind of market?Jan: Uniqueness I think derives from added value. Tinder and Lovoo, we dont see as competitors. They are strong in their market niche for dating and for hookups which we believe is one interesting segment of a market to meet new people but we believe there is much-much more.Even if we only look at the dating value chain: there are some people who are happy to use dating apps; there are like 80% of all singles who dont want dating apps; and theyre like most of the people who already have a partner who would still like to meet people. These hookups or dating apps only cover the tip of the iceberg.We always see it as a comparison to real life. I mean how many people would go to a single party. People go to a party of course to meet new people, but most people I know wouldnt go to a single party. And we believe that 100% focus dating apps more like single parties in real life and we want to go for the segment that really the way you meet and interact with new people in real life, out of contents, out of added values, through social and recommendations or through your social friendship. That can also be done better or with more fun.Martin: As currently, you mostly depended on Facebook data, how do you plan to diversify this data sources so you dont risk your business model?Jan: Its a step-by-step approach. At the beginning, theres a risk of Facebook is also very German-centric and all other countries we didnt really have any issue at all, people who are asking for us to implement a Facebook login. So the dependence on Facebook data is more the first step to create traction and afterwards well have our own data source, also think about own ways to aggregate the data, of course. But to build that already at t he beginning would just add more complexity and would make us slower to get the traction.Martin: Understood. So you would plan to build your own data source not adding other data sources?Jan: Yes, I think in the end you have to. At least as a stock and then depending on whats the users want, user preferences, you can feed in more data sources. Right now we see a lot of from people who like to integrate Instagram or Twitter or any other social networks that would tell something about them thats interesting. That would just be just added step-by-step. In the end, we will always try to be as close as possible to our users, so we set a certain concept that has to be done for the concept to work. But then what we would add or take out or try is basically based on the users feedback.MARKET DEVELOPMENTMartin: Lets understand the market development. Can you tell us a little bit about the history of social discovery apps and also in terms of user sizes, market sizes and maybe even try to seg ment it?Jan: I think it is important to make distinction between social discovery and dating, because most dating apps call themselves social discovery apps.For looking at the dating market is a strong segment in meeting new people of course, it was a big shift from very annoying and old fashion websites 2 3 years ago, shifting to mobile. As the location based information become apparent on the smartphones, people will use it when they have a smartphone 24/7 and to see who is around. Location of course is very important if you would like to meet somebody, I like to meet somebody for a coffee.So that basically was a trigger to shift a lot of people from the very serious like 70 page questionnaire, 50€ a month web dating portals into the more casual. Very similar to what happened in gaming as well. So the gaming, browser games were basically very stiff and then through the mobile device, having it 24/7 added value for the mobile platform. Then basically it moved into mainstream tha ts more casual, which is the same as dating.But this is not our focus. We focus on social discovery and social discovery that are only a handful of true apps who try to tackle what we are doing. So we add a significant value to your real life not replacing your real life, not replacing what you do in your life but just making it better or making it more fun to meet new people.Sonar was one, but they failed. Some have been struggling, so a lot of these apps have been founded for 4, 5, 6 years  ago. But back then, you didnt have the data and you need to add the unique user experience. So there are more concepts coming out now to really foster context based information, context based interaction between people in a certain location. And just because now especially with iOS 8, we have a lot of locations and context data about the user that really add value to whats happening in your real life.So market size is for, so again for the first part of the dating are going heavily: 2-digits de pending on the country and the platform. But the shift is very strong especially with apps like Tinder, making it very mainstream, especially for people who are skeptics before just giving it a try. Its a bit hype, its down a bit now or but at least its like have to wait for more people, for more apps to come into this niche and pick up where Tinder  left off.It was just interesting, social discovery in  Germany,  its a new topic. Like the word itself or the decline itself is still new and most people still link it to dating. In other countries,  US  for example, we had a lot of tech coverage, its very innovative, very interesting concepts.So basically both segments grow on a 2 digit level per year. Especially in the very young emerging markets  Eastern Europe,  Brazil, Asia,  China,  India,  South East Asia. Thats really a lot.ADVICE TO ENTREPRENEURS In Berlin, we interviewed Jan Tillmann, the co-founder and CMO of mbrace.Mbrace is a social discovery app which matches people by their interest in order to bring them together. Jan talks about the business model of mbrace, its corporate strategy and market development, and shares several advices for first time entrepreneurs.Transcript of the interview is provided below.INTRODUCTIONMartin: Hi. Today we are in  Berlin  with mbrace. Jan, who are you and what do you do?Jan: Hi. Welcome. My name is Jan, Im the co-founder of mbrace, responsible for marketing and growth. The company kicked off last summer. We are building social discovery apps and we have a team of 16 people now and we are looking forward to expand.Martin: What did you do before you started this company?Jan: Before I joined mbrace as a co-founder, I work for HitFox for 2 years. It is a local incubator where I also met my co-founders Ruben and Lukas. HitFox basically, initially was a group on for games model and then evolve d into a game focused incubator for high tech companies.Ruben and Lukas worked in one of the portfolio companies for browser games and I was responsible for mobile. Just before I came back to  Berlin, I lived in  San Francisco  for about a year to build an office for AppLift which is their portfolio company.Martin: What did you do in the Silicon Valley and what are the major differences between Berlins entrepreneurs and the startup ecosystem in the  Silicon Valley startup system?Jan: Silicon Valley  in itself, first of all was an  enlightening  experience. You meet vast amount of inspiring  and really passionate people. The biggest distinction I found was that people are more experienced in setting up companies, like from very junior beginning of their 20s to older people that have been through several iteration of setting up a company. Either failing after a year or actually have some other the big plans. So people are much more experienced, theyve learnt more lessons, they know ho w to take struggles and know how to take pitfalls and downfalls, and just more experienced in setting up companies.In general, Silicon Valley and  San Francisco  in particular is an amazing place to go and spend time as I think for every founder. And the amount of passion you take, the amount of speed get, the amount of execution knowledge you get, in particular in the locally strong industry for mobile and tech, fintech, software as a service, mobile payment.It was just fascinating and this is always fun, if you walked down the street and basically look at the door signs and you know basically  every single company that you read about on tech launching event before. So it was a very high density. Even if you go to a bar and talk to anybody, theres a chance that he/she works for Facebook, Google or just be setting up their own companies. If you like, everybody there is just craving for fun ideas and setting up a company.Martin: So was it easy to get in touch with the people?Jan: Ver y easy. I found also much easier than in  Berlin. People are just more interested in general and also much more open to network. They, I think part of the reason they are not afraid to share ideas or to share secrets and how each other out. They just know that good ideas are not really worth anything, or tell how to grow a company is not really worth anything.While the Germans here in Berlin, people are a little bit more enclosed and a little bit shy to tell everything they know and basically help each other out. Thats probably one of the things that will come also when  Berlin goes  for more iterations of companies.And the network to talk to relevant people in  San Francisco  is much denser, so there are thousands of angels, hundreds of VCs. So there would be 500 people  relevant  for you, if you are in a very niche market. Just software as a service for whatever game company or business, but for that you would already have like 50 angels who do nothing else but this, and probably 2 VCs to do nothing else but this. So its very dense. Very interesting.BUSINESS MODELMartin: Lets talk about the business model of mbrace. How does it work and did you already change it? And what are your future plans in terms of iteration?Jan: So the initial idea to start mbrace last year was really to build an innovative, very unique social discovery application. To match how its happening in real life, to build a better way software supported to meet new, interesting people. But it turned out to be a very complex to start, so we start to kick off with a dating focus product, mbrace 1.0.So we had the first basic concept ready in June, July last year, formed the company in August and the beta version live in October to show the working proof of concept, the concept we have is working. So a very simple product, just a simple HTML5 based and working across all platforms. With that proof of concept we were able to raise a 7 digit in rounds in December from three local VCs. Then apps l ive around February, March, and its catering to 6 countries.Now with all these learnings we make, to understand how the users flow, how do they receive the app, what is the stance we take to find a product market fit,  the critical challenges in growing an app. Growing from traction to growth, so the different stages.We now believe that we are ready to take the next step with the initial area, we have to really build a mobile support, mobile helper, and youre on the phone youre connected with the relevant people around you to get the benefit out of it.Martin: And how is the current matching process working of people with several interests and what make this change in the future?Jan: As now since it tends towards dating, we make it as simple as possible to break ice between 2 people. So there are several factors going into the algorithm is location, age, common interests, common friends, common events you went to, etc., etc. And then you have this mutual interest, so if I show inter est in you and you show interest in me, and we have a match and we can start chatting in the app.We introduced the second ice breaker, which is a challenge. Basically that the local guy can post to me, so Okay if you want to talk to me, tell me a secret, make me laugh, tell me a joke in different language, what would you cook for me in our first meeting, tell me about the most experienced travel or trip you did. So its a bit more, not just like spray and pray, and its like every girl that I see around, but really if Im interested I put a little bit more effort.First theres the ice breaker, and second already tells you a little bit more about the other person, so what type of answer she has. So it was very successful.  The feature was very well perceived, since it adds more personal level to the new interaction of somebody new. This is also learning that now will be taken to the new social discovery app. So thinking a lot about the question, like what is it called common interest or common denominator or the core contact that would make sense to connect these 2 people.There are some apps of course, a lot of apps with social discovery. The most social discovery apps are dating apps because it sells better, but you should be careful. But if you look at  app  highlight for example, which is a bit similar to our vision and mission. They would just say: Hey, as Jan is working downstairs, hes working in startup, I think we should meet, which is nice, instead of knowing nothing about him. I believe, that really still doesnt have enough context for me to really go down and meet somebody.So we try to make it to the next step and really establishes common excuses, common denominator, that really make sense for both parties involved to meet each other.Martin: How do you feed in the data? Is it the users that is entering all the data, I was there. How do you connect all the space or sources for getting a common data set?Jan: There are several sources, of course. You have t o rely on what the users want to give us and thats normal. We still use also Facebook login, since its very convenient for the users and it gives us a good basic data set to know basically who you are and what you like.And then the context as location data and a data that we have from several sources. So the event you went to we use from APIs. We build a lot on  iBeacon  infrastructure that we know whos currently where. So we just try to add several sources that would enrich users experience for you.Martin: Is it true that you currently mainly rely on Facebook data for creating your algorithm?Jan: Yes, we do it on purpose. Because it make sense for the dating focused apps, just to avoid spam. I mean, most dating social discovery app will spam profiles, partly on purpose because they need contents. But we decided that the quality of the user base and the authenticity of user base is critical to a long term success. And Facebook is the easiest way to do this. So when we introduce it, its basically on Facebook, the first its convenient for its users, but for us, we can checked how many friends that he/she has, if they really exist, etc.Martin: When you go from the dating app to a more social discovery app, what is the current revenue model and how might it change?Jan: Since we all came from mobile games, so marketing mobile games are the most competitive category for 2 years. So, we basically know all sorts of different ways to monetize the app. We specifically took on the VC money, so we have enough time to build and grow first, and then introduce the monetization model later on.In general, and we have all sorts of options available and one of the most number one would be freemium. So we look for really power users or for involving external parties, you can have all the function for free but if you want to have them better, more extreme, more frequent experience, you should pay for small features. And we can involve external parties, event organizers or companie s that might be interested to incorporate with us. And there are several successful tests we did to monetize.Advertising is the least priority. We think that is sponsored user experience that is currently not a truly native ad format that people would use in the app. But we shifted or we place the focus on what iteration and need to monetize after we get the first traction for the new product or towards the end of this year.We will test. And in the end, we test everything. So we A/B test the product, design, features, communications and every test monetization, to see which base to seek best by its user. Its the only way to really go bottom up and understand what the users accept and we optimize it for us to make enough to cover all cost. But its not how it used to be a year ago, where we can just basically force them to pay or show ads in the app if it  doesnt  want it  and then go. Theres much competition.Martin: Jan, you are the Chief Marketing Officer here at mbrace. Can you tel l us a little bit more about how you acquire customer especially as you currently only focus on 6 countries?Jan: So one of the critical disciplines we have to master is how to overcome the cold start, which is a chicken egg problem. If we can get enough users, we can get enough users to have a great new users experience in the app, so we have to overcome the network effects.Partly we do that by a variety of channels, we can basically switch on and off and scale depending on the usage. We have so, we did a lot of performance based advertising where we basically agree on fixed  CPI  and the use of Facebook, Twitter or affiliate networks and media buyer to give us traffic of a certain category in a certain location, which is basically an on and off switch to scale. And the long term, we have build and significant traction in-house through social media digital content marketing.So really getting in front of the user base, potential user base and convince them that we have a really cool product and communicate the added value we have through app and through content marketing we do. The third is a very local event marketing as well. Especially where we launch hub by hub,  Berlin,  Munich,  Hamburg,  Singapore,  Amsterdam, etc etc.And we host events, we partnered with local companies. For example in  Germany  its Red Bull, where we really stage events in the target audience to try basically to get lots of signups  in a short amount of time.Whenever we see traction basically, then we switch on with the performance marketing as to support traction and make sure that we have enough installs and signups for certain period of time until we hit a percentage benchmark, say 25 22 % of the target audience is in the app, and from there normally  the app loads okay. So its a step by step process and we have basically a mix of 6 to 7 channels, and we basically see whats working and then we switch on and off.Martin: Okay. In the current version of mbrace, you use this kind of vi rality because its invite only. What have been your major learnings about how to increase virality?Jan: Increasing virality is critical and I think for any mobile apps. We have to find features that basically trigger the users to really wanting to invite friends. So, the app itself has to add more value whenever you have friends or the people in the app that you know.This is critical for K-factor, that is how we measure virality. In one of the first steps, we did that and to get the initial traction was the exclusiveness or the invite only. And that is also part that again, we want to have a super high quality user base.So that the user can decide: Hey, this makes sense, I would like to meet it person, yes or no. And it was just important  if you have so many signups that you cant really  distinguish. If you involve external parties to do acquisition for you, they will always be a lot of spam, a lot of good users that would just basically destroy the user experience. So the exclusiv eness or the invite only was the mix of hey, I can invite my friends and also the strongest way to keep people having high quality.Martin: So what you recommend everybody to ask community to start with this approach?Jan: No. I think cant be said that way. Its one interesting tool and that you can use but its also one of many tools that just have to make sense for the use case. For us, we tested it and it made sense, it worked great, and gaining growth first but for other community it wouldnt make sense at all. It depends.It depends on also what’s your strongest denominator in the community. If the community is based on general content, then that wouldnt make sense to basically limit the exclusiveness of the users. Then it would make more sense to limit maybe who can post or who can contribute contents.A bit like what Medium did for example in the first month. Everybody could read and join Medium, but only handful of people could post on product. And in the community everybody can join, as long as you cant do damage, it doesnt really make sense to limit who can join. So right now they have like 50 60 people who post product ideas and soon it probably open up to market.But in our case, in social discovery app, where the focus is on people, the people are of course also the content. So what you see in the app is the people, so there was a part to educate  very-very high quality, and therefore it make sense to ask you to introduce exclusive only.Martin: Understood.CORPORATE STRATEGYMartin: In terms of corporate strategy, competitors like Lovoo or Tinder. How do you plan to be unique in this kind of market?Jan: Uniqueness I think derives from added value. Tinder and Lovoo, we dont see as competitors. They are strong in their market niche for dating and for hookups which we believe is one interesting segment of a market to meet new people but we believe there is much-much more.Even if we only look at the dating value chain: there are some people who are happy to use dating apps; there are like 80% of all singles who dont want dating apps; and theyre like most of the people who already have a partner who would still like to meet people. These hookups or dating apps only cover the tip of the iceberg.We always see it as a comparison to real life. I mean how many people would go to a single party. People go to a party of course to meet new people, but most people I know wouldnt go to a single party. And we believe that 100% focus dating apps more like single parties in real life and we want to go for the segment that really the way you meet and interact with new people in real life, out of contents, out of added values, through social and recommendations or through your social friendship. That can also be done better or with more fun.Martin: As currently, you mostly depended on Facebook data, how do you plan to diversify this data sources so you dont risk your business model?Jan: Its a step-by-step approach. At the beginning, theres a risk of Facebook is also very German-centric and all other countries we didnt really have any issue at all, people who are asking for us to implement a Facebook login. So the dependence on Facebook data is more the first step to create traction and afterwards well have our own data source, also think about own ways to aggregate the data, of course. But to build that already at the beginning would just add more complexity and would make us slower to get the traction.Martin: Understood. So you would plan to build your own data source not adding other data sources?Jan: Yes, I think in the end you have to. At least as a stock and then depending on whats the users want, user preferences, you can feed in more data sources. Right now we see a lot of from people who like to integrate Instagram or Twitter or any other social networks that would tell something about them thats interesting. That would just be just added step-by-step. In the end, we will always try to be as close as possible to our use rs, so we set a certain concept that has to be done for the concept to work. But then what we would add or take out or try is basically based on the users feedback.MARKET DEVELOPMENTMartin: Lets understand the market development. Can you tell us a little bit about the history of social discovery apps and also in terms of user sizes, market sizes and maybe even try to segment it?Jan: I think it is important to make distinction between social discovery and dating, because most dating apps call themselves social discovery apps.For looking at the dating market is a strong segment in meeting new people of course, it was a big shift from very annoying and old fashion websites 2 3 years ago, shifting to mobile. As the location based information become apparent on the smartphones, people will use it when they have a smartphone 24/7 and to see who is around. Location of course is very important if you would like to meet somebody, I like to meet somebody for a coffee.So that basically was a trigger to shift a lot of people from the very serious like 70 page questionnaire, 50€ a month web dating portals into the more casual. Very similar to what happened in gaming as well. So the gaming, browser games were basically very stiff and then through the mobile device, having it 24/7 added value for the mobile platform. Then basically it moved into mainstream thats more casual, which is the same as dating.But this is not our focus. We focus on social discovery and social discovery that are only a handful of true apps who try to tackle what we are doing. So we add a significant value to your real life not replacing your real life, not replacing what you do in your life but just making it better or making it more fun to meet new people.Sonar was one, but they failed. Some have been struggling, so a lot of these apps have been founded for 4, 5, 6 years  ago. But back then, you didnt have the data and you need to add the unique user experience. So there are more concepts coming out now to really foster context based information, context based interaction between people in a certain location. And just because now especially with iOS 8, we have a lot of locations and context data about the user that really add value to whats happening in your real life.So market size is for, so again for the first part of the dating are going heavily: 2-digits depending on the country and the platform. But the shift is very strong especially with apps like Tinder, making it very mainstream, especially for people who are skeptics before just giving it a try. Its a bit hype, its down a bit now or but at least its like have to wait for more people, for more apps to come into this niche and pick up where Tinder  left off.It was just interesting, social discovery in  Germany,  its a new topic. Like the word itself or the decline itself is still new and most people still link it to dating. In other countries,  US  for example, we had a lot of tech coverage, its very innovative, ve ry interesting concepts.So basically both segments grow on a 2 digit level per year. Especially in the very young emerging markets  Eastern Europe,  Brazil, Asia,  China,  India,  South East Asia. Thats really a lot.ADVICE TO ENTREPRENEURSMartin: So we always try to teach people a little bit of what they shouldnt do when they start a company, and what they should do. What had been your major learnings over the last years and also from the time that you work at HitFox for example?Jan: I think, HitFox was an incredible time and I probably have no idea right now how much I learnt.  So if you knew, if you havent set up your own company yet, it really pays off to work with super smart founders for a year or two. The amount of lessons you learnt is just incredible.So basically 2 years ago, I made a decision, I set up a company now and just learn everything myself, or do I still work with an incubator with very smart founders. Some people prefer to set up their own company, but for me, Im very happy that I did the other way and learnt a lot from great people.The HitFox is a very rapid execution driven company, so very smart business model, the concept you just go out and execute.And the part two to go out and get market feedback is super important.  And there is tendency as  a founder to lock yourself in, because youve read so much, youve talked so much, there are so many ideas, you lock yourself in the meeting room, you write all the walls and basically come out with a golden bullet, where you think this is the best concept. But as soon as you talked to the first 5 people, you feel it doesnt make sense. Users dont want it, its perfect in my head but it doesnt make sense on paper or life at all.  So this is going out part and starting to execute is very important.And then build a team who has this passion for startups and entrepreneurship, who can then also iterate and basically navigate the challenge along the way.But the going out parts and really focusing on the e xecution is very important. And that focus, I think is something that people learn, what really important, what is important right now in the step from experienced founders whos just been there, setting up one or two companies, ideally also failed one or two. That was a great experience at HitFox.Specifically at mbrace, we were to build our own  B2C app. We helped to market most successful  B2C  apps  before, but then building your own is really a different story. Very interesting, very challenging, and we decided after, as a first concept we also did basically top down. We locked ourselves in, we make the concepts that we are going to take real life risk. It worked goods and greats but it didnt go crazy, because we always cater for a lot of people but not for all of them. Thats why now we switch on to make a more bottom up, so it means lean startup methodology that we basically derive from and hypothesis that we tested every week.We believe that this feature and the app would lead to this outcome. And only if its answered yes by all the people we want to answer yes, and its done in the app. So, its a different approach, it takes a bit longer, but you basically make sure that all of the team is constantly testing on the street, talking to people, to our talent group and getting feedback.There was, I think, especially need of close product market fit. And the environment where it has to be the best fit is definitely  B2C app the competition is so dense. If you look at your smartphone, you probably have 80 90 apps installed, but you only use 10. Out of these 10, already 5 are used by Instagram, Whatsapp, Facebook, maybe Twitter and maybe two more. So basically in the end you only compete for 5 or 6 spots on the smartphones against all mobile games, all productivity apps, all other social discovery apps, or media apps, or use apps. Its a very fierce competition. So you don’t only compete against your close competitor. So also do what you do, but you also compe te against all other companies who want to get under thumb screen and thats why the product market fit needs to be perfect.Martin: Okay. Thank you very much.Jan: Youre welcome!

Interviews - 712 Words

In addition to the data analysis, the research also focused on four interviews based on their experience in the workforce. Two of those individuals entered the workforce before the 1980s and the other two entered the workforce within the past five years. The individuals who entered the workforce before the 1980s are Elizabeth, who worked as a house cleaner as her first job, and Mary, whose first job was a babysitter. When Elizabeth started cleaning houses, she was eighteen-years-old and had just arrived in the United States from El Salvador. Mary was sixteen-years-old when she started working due to the fact that the community knew her well. As individuals who entered the workforce in the 1980s, they have different experiences with the†¦show more content†¦With the prices of goods and products increasing and wages that are not increasing, it makes people feel that buying everyday goods costs a great amount now than it had before. The increase in prices of goods is bad enough for the workers, but some workers, like Elizabeth, have to buy their own working supplies in order to work. At the same time, the portion that she earns from cleaning houses would typically end up as the cost for buying the equipment for her work. The cost of buying theses cleaning supplies adds up, especially if the clients requires her to use specific types of products in their home. With more jobs today being focused on the service sector, it does not allow many people choices as they lack the resources to actually apply for the job in the service sector. Compared to the 1980s and other time periods in today’s society, service jobs require a higher education and experience. As mention by Natasha, the jobs today will require experience in that particular job as employers are looking for an individual that knows what they are doing. In addition, Susan also feels that the service sector has changed from the time she finished her degree. This reveals that the service sector has quite an effect on the individuals who are just entering into the workforce. At the same time, Susan states â€Å"†¦I would apply and get a call back pretty quickly. But, I have come toShow MoreRelatedA Interview With An Interview Essay2011 Words   |  9 Pagesthe assignment was to interview another person and record it, then later analyze how well you used interview techniques . The interview was to last fifteen minutes and discuss why your interviewee had decided to choose a career in the health field. General Aspects of an Interview Overall, the interview was accomplished with few complications. There was definitely areas of the interview that need attending to, and there were areas in which I excelled. The dyadic interview started with an openingRead MoreThe Interview With A Interview Essay1382 Words   |  6 PagesAlthough, all the participants had not experienced being in an interview before, they agree to have the interviews recorded. 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Sexism Gender And The Oppression Of Women - 1376 Words

Aaron Winkes Professor Brown English 1010 18 October 2016 Sexism In Modern Television We live in an ever-changing world, but many things have stayed the same. Just as racism still exists in various ways today, sexism, ageism, and many other forms of discrimination and injustices persist around us. All of the issues mentioned are found throughout many aspects of society, and they are still reflected in the media and television. Television shows such as â€Å"Family Guy† are a prime example of this with its crude satirical humor that more often than not, portrays gender stereotypes and women in a bad light. A theme of gender and the oppression of women commonly occurs in this show. The essay, â€Å"Marked Women, Unmarked Men† by Deborah Tannen adds to this argument by stating the ways women are looked at compared to men in every way possible and Family Guy definitely exemplifies this with any stereotype about women they make fun of. Tannen also points out that women have to make profound decisions regarding their own appearance–hair style, makeup, c lothes, shoes, etc. - to avoid preconceptions whereas men can make superficial decisions ranging incomparably narrow. Objectification of woman was coded, for example, where a female character was being portrayed as a desirable object of a man or group of men, while wearing scanty clothing. This stereotype of the women’s clothing making her a â€Å"desirable† is exactly what Deborah Tannen was talking about in her essay of how women are markedShow MoreRelatedThe s Concept Of The Mythical Norm By Barbara Perry1200 Words   |  5 Pagesâ€Å"Mythical Norm† Leading To Oppression Through Privilege Iqbal Dhillon - 213516604 York University SOSC 1350- Gender and the Law Julie Dowsett Wednesday, October 22, 2014 Word Count: 1,191 Introduction: This essay will critically analyze the various forms of oppression that are set out through Audrey Lorde’s concept of the â€Å"mythical norm† as discussed by Barbara Perry. 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Similar to race, gender is socially constructed ideologyRead MoreThe Women s Movement And The Development Of Feminism Essay1702 Words   |  7 Pageshistory, gender roles have been pressured on humans by society from the moment that they enter the world. Traditional gender roles of what is considered â€Å"masculine† or â€Å"feminine† make it hard for people to live with who do not portray these certain characteristics. Not only does society limit human identity but their sense of self worth as well. For hundreds of years, people have been raised to live in a certain gender role based on the genitalia they were born with. For example, women were raisedRead MoreRacism And Racism Essay986 Words   |  4 Pagessimilarities between sexism and racism. Sexism occurs when a person’s gender or sex is used as the basis for discrimi nating. Females are more susceptible to sexism although males are also susceptible. Sexual harassment and rape are examples of extreme cases of sexism. 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Feminism can be defined as a recognition and critique of male supremacy combined with efforts to change it. Feminism The goals of feminism are: To demonstrate the importance of women To reveal that historically women have been subordinate to men To bring about gender equity. Feminism Simply put: Feminists fight for the equality of women and argue that women should share equally in society’s opportunities and scare resourcesRead MoreRhetorical Analysis Of Bell Hooks 1077 Words   |  5 Pages feminism is a movement to end sexism, sexist exploitation, and oppression.† (hooks, pg1) By using division, she splits feminism into three key points: ending sexism, ending sexist exploitation, and ending oppression. The first couple phrases are very specific. Sexism, as defined by the Merriam-Webster dictionary, is prejudice or discrimination based on sex; especially discrimination against women. Sexist exploitation, which is even more specific compared to sexism, consists of crimes such as rapeRead MoreOppression : Racism And Sexism949 Words   |  4 PagesOppression thrives in America because a majority of its citizens believes forms of oppression such as racism and sexism are relics of the past. What they do not know is that instead of disappearing, racism and sexism have just become so normalized in the United States to the point where people see them as just parts of everyday life. Institution are the rules and establishments put in place to help regulate peoples’ life on a social and global scale. White, straight men have been creating these institutionsRead MoreAnalysis Of Bell Hooks And Frantz Fanon1401 Words   |  6 PagesBoth philosophers, bell hooks and Frantz Fanon, address the problem of equality. In Feminism is for Everybody, hooks defines feminism as a movement to end sexism, sexist exploitation, and oppression. Hooks begins by stating feminism is for everybody (2000) and that it is an attempt to end sexism though reform feminism. In â€Å"Racism and Culture,† Fanon investigates whether ending racism is due to cultural relativity. In the book by Gloria Anzaldua Borderlands/La Frontera, she describes the personal

Digital Fortress Chapter 43 Free Essays

A jaunty forty-five, Chad Brinkerhoff was well-pressed, well-groomed, and well-informed. His summer-weight suit, like his tan skin, showed not a wrinkle or hint of wear. His hair was thick, sandy blond, and most importantly-all his own. We will write a custom essay sample on Digital Fortress Chapter 43 or any similar topic only for you Order Now His eyes were a brilliant blue-subtly enhanced by the miracle of tinted contact lenses. He surveyed the wood-paneled office around him and knew he had risen as far as he would rise in the NSA. He was on the ninth floor-Mahogany Row. Office 9A197. The Directorial Suite. It was a Saturday night, and Mahogany Row was all but deserted, its executives long gone-off enjoying whatever pastimes influential men enjoyed in their leisure. Although Brinkerhoff had always dreamed of a â€Å"real† post with the agency, he had somehow ended up as a â€Å"personal aide†-the official cul de sac of the political rat race. The fact that he worked side by side with the single most powerful man in American intelligence was little consolation. Brinkerhoff had graduated with honors from Andover and Williams, and yet here he was, middle-aged, with no real power-no real stake. He spent his days arranging someone else’s calendar. There were definite benefits to being the director’s personal aide-Brinkerhoff had a plush office in the directorial suite, full access to all the NSA departments, and a certain level of distinction that came from the company he kept. He ran errands for the highest echelons of power. Deep down Brinkerhoff knew he was born to be a PA-smart enough to take notes, handsome enough to give press conferences, and lazy enough to be content with it. The sticky-sweet chime of his mantel clock accented the end of another day of his pathetic existence. Shit, he thought. Five o’clock on a Saturday. What the hell am I doing here? â€Å"Chad?† A woman appeared in his doorway. Brinkerhoff looked up. It was Midge Milken, Fontaine’s internal security analyst. She was sixty, slightly heavy, and, much to the puzzlement of Brinkerhoff, quite appealing. A consummate flirt and an ex-wife three times over, Midge prowled the six-room directorial suite with a saucy authority. She was sharp, intuitive, worked ungodly hours, and was rumored to know more about the NSA’s inner workings than God himself. Damn, Brinkerhoff thought, eyeing her in her gray cashmere-dress. Either I’m getting older, or she’s looking younger. â€Å"Weekly reports.† She smiled, waving a fanfold of paper. â€Å"You need to check the figures.† Brinkerhoff eyed her body. â€Å"Figures look good from here.† â€Å"Really Chad,† she laughed. â€Å"I’m old enough to be your mother.† Don’t remind me, he thought. Midge strode in and sidled up to his desk. â€Å"I’m on my way out, but the director wants these compiled by the time he gets back from South America. That’s Monday, bright and early.† She dropped the printouts in front of him. â€Å"What am I, an accountant?† â€Å"No, hon, you’re a cruise director. Thought you knew that.† â€Å"So what am I doing crunching numbers?† She ruffled his hair. â€Å"You wanted more responsibility. Here it is.† He looked up at her sadly. â€Å"Midge†¦ I have no life.† She tapped her finger on the paper. â€Å"This is your life, Chad Brinkerhoff.† She looked down at him and softened. â€Å"Anything I can get you before I go?† He eyed her pleadingly and rolled his aching neck. â€Å"My shoulders are tight.† Midge didn’t bite. â€Å"Take an aspirin.† He pouted. â€Å"No back rub?† She shook her head. â€Å"Cosmopolitan says two-thirds of backrubs end in sex.† Brinkerhoff looked indignant. â€Å"Ours never do!† â€Å"Precisely.† She winked. â€Å"That’s the problem.† â€Å"Midge-â€Å" â€Å"Night, Chad.† She headed for the door. â€Å"You’re leaving?† â€Å"You know I’d stay,† Midge said, pausing in the doorway, â€Å"but I do have some pride. I just can’t see playing second fiddle-particularly to a teenager.† â€Å"My wife’s not a teenager,† Brinkerhoff defended. â€Å"She just acts like one.† Midge gave him a surprised look. â€Å"I wasn’t talking about your wife.† She battered her eyes innocently. â€Å"I was talking about Carmen.† She spoke the name with a thick Puerto Rican accent. Brinkerhoff’s voice cracked slightly. â€Å"Who?† â€Å"Carmen? In food services?† Brinkerhoff felt himself flush. Carmen Huerta was a twenty-seven-year-old pastry chef who worked in the NSA commissary. Brinkerhoff had enjoyed a number of presumably secret after-hours flings with her in the stockroom. She gave him a wicked wink. â€Å"Remember, Chad†¦ Big Brother knows all.† Big Brother? Brinkerhoff gulped in disbelief. Big Brother watches the STOCKROOMS too? Big Brother, or â€Å"Brother† as Midge often called it, was a Centrex 333 that sat in a small closetlike space off the suite’s central room. Brother was Midge’s whole world. It received data from 148 closed circuit video cameras, 399 electronic doors, 377 phones taps, and 212 free-standing bugs in the NSA complex. The directors of the NSA had learned the hard way that 26,000 employees were not only a great asset but a great liability. Every major security breach in the NSA’s history had come from within. It was Midge’s job as internal security analyst, to watch everything that went on within the walls of the NSA†¦ including, apparently, the commissary stockroom. Brinkerhoff stood to defend himself, but Midge was already on her way out. â€Å"Hands above the desk,† she called over her shoulder. â€Å"No funny stuff after I go. The walls have eyes.† Brinkerhoff sat and listened to the sound of her heels fading down the corridor. At least he knew Midge would never tell. She was not without her weaknesses. Midge had indulged in a few indiscretions of her own-mostly wandering back rubs with Brinkerhoff. His thoughts turned back to Carmen. He pictured her lissome body, those dark thighs, that AM radio she played full blast-hot San Juan salsa. He smiled. Maybe I’ll drop by for a snack when I’m done. He opened the first printout. CRYPTO-PRODUCTION/EXPENDITURE His mood immediately lightened. Midge had given him a freebie; the Crypto report was always a piece of cake. Technically he was supposed to compile the whole thing, but the only figure the director ever asked for was the MCD-the mean cost per decryption. The MCD represented the estimated amount it cost TRANSLTR to break a single code. As long as the figure was below $1,000 per code, Fontaine didn’t flinch. A grand a pop. Brinkerhoff chuckled. Our tax dollars at work. As he began plowing through the document and checking the daily MCDs, images of Carmen Huerta smearing herself with honey and confectioner’s sugar began playing in his head. Thirty seconds later he was almost done. The Crypto data was perfect-as always. But just before moving on to the next report, something caught his eye. At the bottom of the sheet, the last MCD was off. The figure was so large that it had carried over into the next column and made a mess of the page. Brinkerhoff stared at the figure in shock. 999,999,999? He gasped. A billion dollars? The images of Carmen vanished. A billion-dollar code? Brinkerhoff sat there a minute, paralyzed. Then in a burst of panic, he raced out into the hallway. â€Å"Midge! Comeback!† How to cite Digital Fortress Chapter 43, Essay examples

Digital Fortress Chapter 43 Free Essays

A jaunty forty-five, Chad Brinkerhoff was well-pressed, well-groomed, and well-informed. His summer-weight suit, like his tan skin, showed not a wrinkle or hint of wear. His hair was thick, sandy blond, and most importantly-all his own. We will write a custom essay sample on Digital Fortress Chapter 43 or any similar topic only for you Order Now His eyes were a brilliant blue-subtly enhanced by the miracle of tinted contact lenses. He surveyed the wood-paneled office around him and knew he had risen as far as he would rise in the NSA. He was on the ninth floor-Mahogany Row. Office 9A197. The Directorial Suite. It was a Saturday night, and Mahogany Row was all but deserted, its executives long gone-off enjoying whatever pastimes influential men enjoyed in their leisure. Although Brinkerhoff had always dreamed of a â€Å"real† post with the agency, he had somehow ended up as a â€Å"personal aide†-the official cul de sac of the political rat race. The fact that he worked side by side with the single most powerful man in American intelligence was little consolation. Brinkerhoff had graduated with honors from Andover and Williams, and yet here he was, middle-aged, with no real power-no real stake. He spent his days arranging someone else’s calendar. There were definite benefits to being the director’s personal aide-Brinkerhoff had a plush office in the directorial suite, full access to all the NSA departments, and a certain level of distinction that came from the company he kept. He ran errands for the highest echelons of power. Deep down Brinkerhoff knew he was born to be a PA-smart enough to take notes, handsome enough to give press conferences, and lazy enough to be content with it. The sticky-sweet chime of his mantel clock accented the end of another day of his pathetic existence. Shit, he thought. Five o’clock on a Saturday. What the hell am I doing here? â€Å"Chad?† A woman appeared in his doorway. Brinkerhoff looked up. It was Midge Milken, Fontaine’s internal security analyst. She was sixty, slightly heavy, and, much to the puzzlement of Brinkerhoff, quite appealing. A consummate flirt and an ex-wife three times over, Midge prowled the six-room directorial suite with a saucy authority. She was sharp, intuitive, worked ungodly hours, and was rumored to know more about the NSA’s inner workings than God himself. Damn, Brinkerhoff thought, eyeing her in her gray cashmere-dress. Either I’m getting older, or she’s looking younger. â€Å"Weekly reports.† She smiled, waving a fanfold of paper. â€Å"You need to check the figures.† Brinkerhoff eyed her body. â€Å"Figures look good from here.† â€Å"Really Chad,† she laughed. â€Å"I’m old enough to be your mother.† Don’t remind me, he thought. Midge strode in and sidled up to his desk. â€Å"I’m on my way out, but the director wants these compiled by the time he gets back from South America. That’s Monday, bright and early.† She dropped the printouts in front of him. â€Å"What am I, an accountant?† â€Å"No, hon, you’re a cruise director. Thought you knew that.† â€Å"So what am I doing crunching numbers?† She ruffled his hair. â€Å"You wanted more responsibility. Here it is.† He looked up at her sadly. â€Å"Midge†¦ I have no life.† She tapped her finger on the paper. â€Å"This is your life, Chad Brinkerhoff.† She looked down at him and softened. â€Å"Anything I can get you before I go?† He eyed her pleadingly and rolled his aching neck. â€Å"My shoulders are tight.† Midge didn’t bite. â€Å"Take an aspirin.† He pouted. â€Å"No back rub?† She shook her head. â€Å"Cosmopolitan says two-thirds of backrubs end in sex.† Brinkerhoff looked indignant. â€Å"Ours never do!† â€Å"Precisely.† She winked. â€Å"That’s the problem.† â€Å"Midge-â€Å" â€Å"Night, Chad.† She headed for the door. â€Å"You’re leaving?† â€Å"You know I’d stay,† Midge said, pausing in the doorway, â€Å"but I do have some pride. I just can’t see playing second fiddle-particularly to a teenager.† â€Å"My wife’s not a teenager,† Brinkerhoff defended. â€Å"She just acts like one.† Midge gave him a surprised look. â€Å"I wasn’t talking about your wife.† She battered her eyes innocently. â€Å"I was talking about Carmen.† She spoke the name with a thick Puerto Rican accent. Brinkerhoff’s voice cracked slightly. â€Å"Who?† â€Å"Carmen? In food services?† Brinkerhoff felt himself flush. Carmen Huerta was a twenty-seven-year-old pastry chef who worked in the NSA commissary. Brinkerhoff had enjoyed a number of presumably secret after-hours flings with her in the stockroom. She gave him a wicked wink. â€Å"Remember, Chad†¦ Big Brother knows all.† Big Brother? Brinkerhoff gulped in disbelief. Big Brother watches the STOCKROOMS too? Big Brother, or â€Å"Brother† as Midge often called it, was a Centrex 333 that sat in a small closetlike space off the suite’s central room. Brother was Midge’s whole world. It received data from 148 closed circuit video cameras, 399 electronic doors, 377 phones taps, and 212 free-standing bugs in the NSA complex. The directors of the NSA had learned the hard way that 26,000 employees were not only a great asset but a great liability. Every major security breach in the NSA’s history had come from within. It was Midge’s job as internal security analyst, to watch everything that went on within the walls of the NSA†¦ including, apparently, the commissary stockroom. Brinkerhoff stood to defend himself, but Midge was already on her way out. â€Å"Hands above the desk,† she called over her shoulder. â€Å"No funny stuff after I go. The walls have eyes.† Brinkerhoff sat and listened to the sound of her heels fading down the corridor. At least he knew Midge would never tell. She was not without her weaknesses. Midge had indulged in a few indiscretions of her own-mostly wandering back rubs with Brinkerhoff. His thoughts turned back to Carmen. He pictured her lissome body, those dark thighs, that AM radio she played full blast-hot San Juan salsa. He smiled. Maybe I’ll drop by for a snack when I’m done. He opened the first printout. CRYPTO-PRODUCTION/EXPENDITURE His mood immediately lightened. Midge had given him a freebie; the Crypto report was always a piece of cake. Technically he was supposed to compile the whole thing, but the only figure the director ever asked for was the MCD-the mean cost per decryption. The MCD represented the estimated amount it cost TRANSLTR to break a single code. As long as the figure was below $1,000 per code, Fontaine didn’t flinch. A grand a pop. Brinkerhoff chuckled. Our tax dollars at work. As he began plowing through the document and checking the daily MCDs, images of Carmen Huerta smearing herself with honey and confectioner’s sugar began playing in his head. Thirty seconds later he was almost done. The Crypto data was perfect-as always. But just before moving on to the next report, something caught his eye. At the bottom of the sheet, the last MCD was off. The figure was so large that it had carried over into the next column and made a mess of the page. Brinkerhoff stared at the figure in shock. 999,999,999? He gasped. A billion dollars? The images of Carmen vanished. A billion-dollar code? Brinkerhoff sat there a minute, paralyzed. Then in a burst of panic, he raced out into the hallway. â€Å"Midge! Comeback!† How to cite Digital Fortress Chapter 43, Essay examples