How to Convince Your Marketing Team to Implement New Tools

How to Convince Your Marketing Team to Implement New Tools Getting marketing teams to adopt new software isn’t easy. Even if your current toolset is substandard, sometimes people get comfortable with what they have. But, when fear of the unknown  is allowed to prevent positive change, teams run massive risks, including: Stagnation. The marketing industry moves fast, and getting left behind can be fatal for your organization. Reduced efficiency. Sure, maybe your current processes aren’t technically broken. But, if they’re not organized and optimized, you’re trading greater success for status quo. Wasted money. Adopting new software costs money, both for the product itself, and the time spent training new staff. So, if a marketing IT project fails, someone will be on the hook. This ties back into point number one above. Using substandard tools puts businesses at risk for poor performance. But, changing means pushing people out of their comfort zone, which is definitely easier said than done. So, what’s the solution? Implementing a smart user adoption strategy. By showing your team a better future and strategically easing them into new processes, you can increase your odds for success dramatically. Best of all, it also makes onboarding your marketing department onto a new tool a lot easier.